| SA Companies Doing Green Business |
| Posted by Enviroadmin |
| Monday, 11 April 2011 21:19 |
 SA Companies doing Green BusinessGreen Companies in South Africa are introducing a new industry standard for Brand building to deliver real value to customers who in turn can pass this benefit to their customers and ultimately consumer South Africa. Steven Isaacson, joint CEO of Kevro, the largest and leading corporate clothing and promotional gifting wholesaler in Africa, rejected over 50 000 products to launch a South African first environmentally compliant and child safe gifting range that is both safe for consumers and the environment. “There is a huge global focus on environmental sustainability and organizations that do not conform to the highest of standards can suffer immeasurable damage to their brand. We have seen major international companies pay a heavy price for their failure to ensure the safety of their consumers, and especially the negative impact in the media of having to recall promotional products that are not safe. According to Reuters on Friday 4th of June 2010, a major global fast food business made a voluntary recall of 13.4 million drinking glasses in North America due to the items containing excessive permissible levels of Cadmium” said Isaacson. Significant investments are made by these Companies and by Kevro to ensure “first mover advantages” within this environmental space and in so doing all products are manufactured from materials that are compliant and safe according to South African and International standards. Some products undergo over 6000 product tests to meet these standards. The standard operating procedure for doing so ensures that all products are tested using a chemical detection instrument and all food related products are thoroughly tested by independent laboratories to meet all applicable standards. Therefore customers are safe in the knowledge that products are environmentally compliant ensuring a brighter South African future. All products in an environmentally compliant and child safe range once produced are then all tested to ensure that there are low or zero levels of the following elements: BPA, Lead < 200 ppm (Less than 200 parts per million based on Environmental International standards) and Cadmium < 600 ppm (Less than 600 parts per million based on Environmental International standards). It must be noted that the average Lead and Cadmium quantity in the equivalent promotional non-green range of products, is 6 - 10 000 parts per million. The focus is also on utilizing sustainable resources that are recycled and recyclable, reusable and energy saving that will enhance the consumer’s relationship with a company’s brands, as well as exposing its brands to a wider audience. Natural elements are utilized as base materials, such as Recycled plastic bottles, Bamboo, Cotton and corn. Not only are these natural elements environmentally sustainable but every material used in the manufacturing of the range is made of compliant elements, and in some cases exceeds, the strictest of domestic and international standards. Steven Isaacson says, “ In turn end consumers will not only enjoy original, great looking and safe promotional items, but your brand presence will be strengthened and raised to a new level knowing that your business is making an effort to improve on environmental and safe product by utilizing product that meets these standards. Our customers are at the heart and soul of what we do and our efforts demonstrate the responsible choice to help benefit the health of consumers and the environment in South Africa.” Green Companies, like Kevro, commit to ensure that products, both manufactured locally and imported, conform to the highest degree with established domestic and international product laws, and adhere to and believe in responsible facilities with strict social regulations and standards. *Kevro is a Trade Only brand, wholesaling to promotional companies, independent retailers as well as advertising and event companies who in turn supply the corporate market. Visit www.kevro.co.za |
