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June 05, 2012
| Tuffy Cleans Up Beaches Locally and Internationally With Zigzag |
| Posted by Enviroadmin |
| Tuesday, 13 September 2011 15:56 |
 Tuffy Brands recently teamed up with the Zigzag surfing magazine to encourage beach clean-ups around South Africa. The successful campaign has resulted in over 37 beach clean-ups locally and internationally, as far afield as Thailand, Sri Lanka and Indonesia.Tuffy inserted 15,000 bags into the Zigzag magazine, in which an ad ran inviting surfers to participate in the clean up and send in photos of themselves doing a beach clean-up or something cool with their Tuffy refuse bags. The prize for best picture was a Reef wetsuit, a most sort after commodity with surfers. “The response to the campaign has been phenomenal and has resulted in a spin off that we never imagined,” says Rory Murray, Marketing Director of Tuffy Brands. “Including individuals sending in their entries, the initiative has resulted in the formation of two beach clean-up groups in Cape Town and KZN, who are now facilitating clean-ups on a monthly basis.” He says that the results show just how committed to the environment the surfing community is and running it in Zigzag, SA’s well-loved surfing magazine has resulted in great exposure online and in the social media space where people have shared their personal clean up stories. According to Will Bendix, Editor of Zigzag, hundreds of photos have been received, some funny and some serious, but all promoting what people feel is an important part of saving the environment. “The uptake has blown us away. The campaign has gone so well that we have had to extend the entry dates to the next issue of our magazine,” he says. Bendix adds, “It’s so great to see the surfing community stepping up. It’s easy to let the enormity of environmental issues make us think ‘what difference can we make anyway?’ but this project proves that all it takes is one refuse bag, and the willingness to get stuck in.” The winner will be announced in the October issue of Zig Zag. Photo’s can be viewed here: http://www.zigzag.co.za/multimedia/galleries/7888/Tuffy-Beach-clean-up For more information visit: www.tuffy.co.za or facebook.com/tuffybrands or @tuffybrands on Twitter |
