How Green is Cell-C ? - Environment South Africa

Tuesday, 27 April 2010 05:16

As a former advertising copywriter I choose not to comment on the creative fiasco that is Cell C’s recently launched “Hamma Hamma” campaign. But as a green blogger I’ve had a couple of thoughts and questions: How green is Net#work BBDO? Strategically, the blunder went beyond the way in which the campaign was communicated; the very [...]